Survey Uncovers Reasons Patients Choose Wrinkle Treatments Like Botox, Fillers

A survey conducted by researchers from the American Society for Aesthetic Plastic Surgery (ASAPS) has given us some insight about patients who choose wrinkle treatments. Researchers sent questionnaires last March to 687 patients who had received Botox and/or dermal filler treatment.

The following statistics illustrate the motivations of the ‘typical’ patient. Who is the ‘typical’ patient?  According to the survey results, she is “a married, working mother between 41-55 years of age with a household income of under $100,000.”

• Roughly 70 percent of the respondents claimed that Botox and dermal fillers play an important role in their cosmetic routine.  About the same number of respondents said they used both treatments.
• When asked what their motivation was for pursuing Botox treatment, 34 percent said their appearance looked “stressed” or “angry”. Others said that a friend, family member, or their physician had recommended it, or they were preparing for a social event. 66 percent said they received Botox treatment 2-3 times per year. 72 percent of the respondents chose Botox to treat glabellar lines – the vertical lines that appear between your eyebrows.
• When asked about their motivation to use hyaluronic acid fillers, the majority (63 percent) of patients reported a desire to remove facial wrinkles and folds – mostly the nasolabial folds that travel from the nose to each side of the mouth.

A full summary of the survey results is available (in an MS Word doc) here.