Men & Botox: Bro-tox Is A Growing Trend

“Bro-tox” is the name for the latest cosmetic surgery trend, which has seen an increase in men getting Botox injections, according to ABC News.

Actor Johnny Markoudakis told ABC that he got Botox injections in his forehead and around his eyes, and a week later people told him he looked more refreshed.

But Bro-tox patients include more than just actors, models and metrosexuals, according to ABC.

For instance, Marc from Detroit is 38 and works at a chemical company. “I do a lot of industrial type work, getting dirty. … And I restore old cars,” Marc told ABC.

When he started noticing that he had some wrinkles and that he was looking older, his wife decided to get him Botox for Christmas.

“The card was very nice,” Marc said. “But then there was a little note that said … ‘Botox’ on it, and I was a little shocked. … It’s just not anything I thought I would do for myself.”

Marc used the gift and now has less noticeable crow’s feet thanks to Botox.

Cosmetic Procedures Becoming More Popular for Men

ABC News reports that over 300,000 men got Botox last year, a 10% increase from the previous year. Men are getting more cosmetic procedures in general — one in eight cosmetic surgery procedures is now performed on men.

According to the report, from 2010 to 2011, eyelid surgeries increased by 15% for men, facelifts by 14% and liposuction by 7%.

The American Academy of Cosmetic Surgery (AACS) says the five most popular procedures among men are Botox, hair transplantation/restoration, laser hair removal, microdermabrasion and liposuction.

A consumer survey by the AACS found that 12% of men plan to have cosmetic surgery at some point in the future and that 83% of men believe that personal appearance plays a role in their professional success and advancement.